Zhenyue Crafts: Local Government Leaders Visit & Recognize Our Global Trade Development Strategy

Quanzhou, Fujian, China – October 13, 2026 – Hong Jincheng, Deputy Party Secretary and Acting District Mayor of Luojiang District, Quanzhou, led an official municipal research team to conduct an on-site inspection at Fujian Quanzhou Zhenyue Crafts Co., Ltd. The visit centered on the coordinated development of domestic and international trade, with the team touring full production lines to review the company's operational status, brand building progress, and global market expansion roadmap. The government delegation held face-to-face discussions with the management team to collect practical business demands, and coordinated on-site solutions for bottlenecks in market expansion, factor support and other operational links, demonstrating strong institutional support for Zhenyue's global market outreach.

Yu Chongyang, General Manager of Zhenyue Crafts, accompanied the full inspection and presented a detailed introduction covering the company's 20-year development trajectory, core manufacturing system and global footprint to the official delegation. As an industry-leading integrated manufacturer and trader with nearly two decades of expertise in the craft gift sector, Zhenyue now operates a 13,000 sq.m. standardized production facility, staffed by 230 skilled frontline production workers and a 30+ professional R&D & management team. We specialize in end-to-end R&D and manufacturing of resin, ceramic, iron art and other craft gifts, with products long positioned in mid-to-high end markets across Europe, North America, Japan and South Korea. Zhenyue has long been an authorized supplier for top global events and world-renowned brands including the Olympic Games, FIFA World Cup, Disney, Starbucks and Coca-Cola, and successfully passes SEDEX, Walmart and other international standard social compliance audits on an annual basis, building a solid reputation across the global craft gift supply chain.

At the corporate culture exhibition zone, General Manager Yu elaborated on Zhenyue's core value: "Deliver art-level enjoyment with craft-level value", alongside our consistent business philosophy: "Secure premium quality for clients, deliver welfare for employees, pursue sustainable growth for the enterprise". He noted that since its foundation, Zhenyue has always taken quality as the cornerstone of operation and innovation as the core driving force for development. We have successfully transformed from an early-stage OEM service provider to a modern enterprise integrating independent design, ODM and IP customization capabilities. Especially in niche categories including bobbleheads, snow globes, seasonal holiday gifts and home decor resin products, Zhenyue has established a full-chain intelligent manufacturing system covering 3D prototyping, master mold development and mass production, enabling us to deliver fast lead times for customized demands from clients across all global regions.

Luojiang district leaders fully acknowledged Zhenyue's long-term dedication to the global foreign trade track and outstanding achievements in securing mid-to-high end international orders. The delegation pointed out that promoting the integration of domestic and international trade is a critical lever to stabilize the real economy and foster new productive forces. The government team encouraged Zhenyue to proactively adapt to the new global trade landscape, consolidate existing competitive advantages in traditional European and American markets, and further explore high-growth emerging markets in Southeast Asia, the Middle East and beyond. The leaders also advised the company to scale up investment in product innovation, deepen long-term cooperation with internationally renowned IPs and event brands, continuously enhance the cultural added value and market competitiveness of its craft products, and steadily consolidate its position in the global foreign trade supply base. For the practical demands raised by Zhenyue during the meeting, including cross-border logistics clearance support and R&D talent recruitment services, the research team immediately designated dedicated functional departments for follow-up, requiring local authorities and relevant departments to provide proactive frontline services, precisely implement all preferential enterprise-support policies, continuously optimize the local business environment, and clear operational barriers for foreign trade enterprises expanding into global markets.

General Manager Yu stated that this official research visit has clarified the strategic development direction for Zhenyue in the next phase. The company will always uphold its founding tenet: "Survive on quality, develop on integrity, achieve breakthroughs through technology". While continuously refining craftsmanship standards and upgrading intelligent manufacturing systems, Zhenyue will further integrate traditional Chinese cultural elements into product design, use craft gifts as a soft carrier for Chinese cultural global outreach, and create premium products with both aesthetic value and cultural depth for clients across different countries. Zhenyue will continue to expand its international brand influence, and contribute to the high-quality integrated development of domestic and international trade in Luojiang District, alongside all global partners.