EN
Zhenyue Crafts Wraps Up Successful Participation in Canton Fair and Hong Kong Gifts & Premium Fair, Leveraging Traditional Chinese Culture, Oriental Aesthetics and Innovative Brand IP
May.28.2026
In 2026, as global buyers increasingly chase after "Chinese-style cultural creativity" and "innovative reinterpretation of intangible cultural heritage", traditional Chinese culture has become the most dynamic design language in the international gift and premium market. For Fujian Quanzhou Zhenyue Crafts Co., Ltd., a resin craft manufacturer with nearly 20 years of production experience, this trend is not only a reflection of returning cultural confidence, but also a core strategy to access the high premium market. At the recently concluded 139th Canton Fair and Hong Kong Gifts & Premium Fair, Zhenyue Crafts deeply integrated Oriental cultural heritage with global event IP, showcased a strong product portfolio covering multiple materials including resin, ceramic and PVC, and secured one million orders with its independently developed creative lamps. It has become a benchmark example of dual-driven development combining traditional Chinese culture and industrial innovation at this session of fairs.
At Zhenyue Crafts' booth, what stands out most is not the stacking of single large products, but a full-category layout covering all resin craft products. Our reporter saw on site that the booth was clearly divided into multiple hit product zones: in the Collectible Figurines area, small resin statues and ceramic ornaments based on the Chinese twelve zodiac signs and traditional door gods attracted inquiries from a large number of European and American collectors, thanks to the exquisite brushstrokes of hand-painting and extreme surface gloss; in the Trending Bobble Head zone, nodding dolls integrating elements of Chinese kung fu and Peking Opera facial makeup have become a key target for cross-border e-commerce product buyers, with the impact resistance of PVC material and spring mechanics design; on the display walls for Custom Snow Globe and Fridge Magnet, crystal balls and fridge magnets with traditional Chinese lattice patterns and miniature ink-wash landscapes were even praised by overseas buyers as the Best Selling Home Ornamentation of 2026.
Furthermore, for the Garden Gnome series targeting the European and American courtyard decoration market, Zhenyue boldly abandoned the stereotyped shape of traditional Western elves and remolded the product in resin with traditional Chinese mythological figures such as Sun Wukong and Nezha. It showcases the unique style of the exhibits through the superb hand-painting technology of traditional resin crafts and vivid carving skills. While showing products to buyers, booth staff proficiently explained product details focusing on buyers' key concerns including "Eco-friendly resin crafts", "Unique corporate gifts" and "Handmade home decor", and won high recognition from customers.
In terms of material technology, Zhenyue also demonstrates profound capabilities of its integrated industry and trade model. Whether it is multi-layer environmental-friendly painting for resin crafts, 1280℃ high-temperature firing for ceramic products, or flash-free precision molding for PVC injection parts, all products are backed by international certifications including SGS and FAMA. This full-material production capacity covering resin, ceramic and PVC allows Zhenyue to handle the needs of different countries in terms of environmental standards and price ranges with ease.
Dual-track Development of World Cup Football Star IP Customization and Traditional Culture, the "Sustainable Gift" Concept Gains Popularity
Football star bobble heads and figurines customized for the 2026 FIFA World Cup co-hosted by the US, Canada and Mexico have been given a unique Oriental expression by Zhenyue's craftsmen: instead of pursuing a single bright glossy finish for resin impact surfaces, the technique draws on the layered polishing process of traditional Chinese lacquerware, presenting a realistic texture that blends matte and glossy finishes.
"We do not simply replicate the IP; we inject the language of Oriental craftsmanship within the authorization framework," said Eric Zheng, on-site Design Director. What is more noteworthy is that in response to the continuously rising search volume of "Sustainable gifts" and "Eco-friendly collectibles" on Google, Zhenyue specially exhibited a new season of mascot pendants developed with degradable resin and recycled PVC. Right after its debut, this series won collective praise from ESG procurement leaders of multiple European chain supermarkets.
Meanwhile, in the corporate customized gift zone, Zhenyue integrated Chinese intangible cultural symbols such as paper-cutting and shadow puppetry into the design of Custom house ornamentation and desktop ornaments, and displayed them side by side with gift cases for long-term cooperative brands including Unilever and Coca-Cola. The plaque reading "Quanzhou Zhenyue — Cultural Industry Demonstration Base" on the display stand silently conveys the enterprise's confidence in its transformation from traditional ODM/OEM product manufacturing to cultural output.
What truly made Zhenyue the focus of public attention at the fairs is its independently developed "Creative Resin Lamp" series. In the core immersive experience area of the booth, multiple smart lamps inspired by IP-innovated lamp structure formed the visual center of the product display. Among them, the cartoon IP-themed Smart resin lamp adopts a composite base combining ceramic and resin, with a built-in 2700K soft warm light module inside the lampshade. When turned on, it presents a soft atmosphere just like light filtering through rice paper.
"This product solves the pain points of fast structural aging and uneven light emission of traditional resin lamps," on-site technical staff introduced to overseas buyers. "We designed the replaceable LED module to be separated from the hand-made resin shell, allowing the craft product to truly have the attribute of 'Smart home decor'." Thanks to its minimalist Oriental aesthetic design and high adaptability to various home decoration styles, this lamp series triggered on-site bidding and order grabbing by European and American buyers on the first day of the fair. According to statistics, only during the Hong Kong exhibition, the creative lamp category directly signed the first batch of procurement contracts worth more than one million US dollars.
General Manager Yu Chongyang stated: "The Canton Fair and Hong Kong Gifts & Premium Fair have never been just windows for taking orders, they are touchstones for us to prove the level of China's craft industry to the world. Behind our motto 'High-quality Intelligent Manufacturing, Integrity Builds Zhenyue' lies Zhenyue's 20-year commitment to traditional craftsmanship. Resin can be shaped, ceramic can be glazed, and PVC can be colored, but what truly impresses overseas buyers is the soul of Chinese culture flowing in our products. Today, the 15th Five-Year Plan has put forward higher requirements for environmental protection and intellectual property rights, which is exactly the best era for quality-focused enterprises like Zhenyue to expand competitive advantages. The million-dollar order is just the beginning. By adhering to the 'customer first' principle, delivering high-quality products and services, Zhenyue's 'Chinese Intelligent Manufacturing' will brighten the daily life of more families around the world."