New Beginnings: Expanding Production Scale with New Factory in 2026‌

On the ninth day of the first lunar month in 2026, Fujian Quanzhou Zhenyue Craft Co., Ltd. held its inaugural New Year work commencement ceremony. All employees gathered at the main factory square to participate in the "Inaugural Blessing" ritual—lighting incense, paying respects, and hanging nine red lanterns symbolizing enduring prosperity. This two-decade tradition preserves Chinese New Year customs while strengthening team cohesion. General Manager Yu Chongyang delivered a speech titled "Upholding Tradition, Embracing Innovation, Journeying Together into the New Era," emphasizing the corporate mission of "Creating artistic experiences through the value of craftsmanship." He distributed red envelopes and cultural-creative gifts to express gratitude and motivation.

As a benchmark in Quanzhou’s arts and crafts industry, Zhenyue has specialized in R&D for resin crafts, ceramics, glassware, and related products since its founding in 2007. With robust supply chain integration capabilities, its products reach over 30 countries. The company holds 34 national patents (including 8 inventions) and 13 registered trademarks, earning recognition as a "High-Tech Enterprise" in 2022 and selection as a "Quanzhou Cultural Industry Demonstration Base" in 2025. It consistently ranks #1 on Alibaba International’s Custom Factory Leaderboard. Core product categories include:

Fridge Magnets, Snow Globes, Resin Figurines, Bobbleheads, Money Boxes, Photo Frames, Festival Gifts, Resin Gifts, Garden Ornaments, Garden Elves, Indoor Decorations, Keychains, Christmas Tree Ornaments, etc.

Aligned with the "15th Five-Year Plan’s" cultural digitization and green manufacturing goals, Zhenyue introduced bio-based eco-resin—reducing carbon emissions by 40% and meeting EU standards. A digital design platform integrating 3D modeling and AI pattern generation accelerates development efficiency. Its "Maritime Silk Road Heritage" collection, inspired by Quanzhou’s Song Dynasty port, features culturally rich products like zodiac-themed fridge magnets and artistic souvenirs that blend aesthetic value with cultural storytelling.

In 2025, a new ¥120 million RMB factory commenced operations. Spanning over 10 mu (approx. 0.67 hectares) with 36,000㎡ of floor space, it features vacuum chambers, intelligent drying systems, and robotic polishing units for automated eco-standard production. Certified by Sedex, NBCU, and FAMA, the facility boosts annual capacity from 100 million to 135 million pieces—increasing efficiency by 35% and shortening delivery cycles by 30%. This enables meeting the 45-day turnaround for Western Christmas orders, setting industry benchmarks.

AI visual inspection ensures export products achieve international Grade-A quality with defect rates below 0.5%. The factory utilizes photovoltaic power and rainwater recycling, saving 400,000 kWh of electricity and 12,000 tons of water annually. The expansion created 100 local jobs and established a "Craftsmanship Talent Training Base" with vocational schools, nurturing 50 skilled technicians yearly to advance industry-education integration.

Fujian Quanzhou Zhenyue Crafts takes artistic innovation and customized services as the starting point, achieving a deep integration of cultural inheritance, employee care, and strategic development. The launch of the new factory marks the formation of an intelligent and green production system, while continuous cultural innovation has enabled the brand to transcend commercial boundaries and become an emotional carrier and spiritual symbol. Based on the starting point of Quanzhou's "Maritime Silk Road" positioning, the enterprise is accelerating its development and committed to becoming a more professional craft customization service for customers around the world, integrating Chinese intelligent manufacturing with world art.