‌Industry-University Collaboration, Inheriting Craftsmanship, Empowering Chinese Culture to Go Global

On October 19, Fujian Quanzhou Zhenyue Arts & Crafts Co., Ltd. welcomed a study tour team of teachers and students from Sichuan Fine Arts Institute. Nearly 30 teachers and students majoring in arts and crafts went deep into the company's production workshop, R&D center and cultural exhibition area, to visit the full-chain production process of ‌resin crafts‌ on site, and experience the industrial charm of the integration of traditional craftsmanship and modern intelligent manufacturing, embarking on an ingenuity exchange journey of in-depth industry-university-research collaboration.

During the tour, Yu Chongyang, General Manager of Zhenyue Arts & Crafts, accompanied and explained throughout the whole process, fully introducing the company's nearly 20-year development history, core production system and global market layout to the teacher-student team. Along the complete production line, the teachers and students observed every step: from 3D printing rapid prototyping, fine master mold carving, to resin pouring, layer-by-layer polishing, surface hand-painting, and finally quality inspection and packaging for delivery. They personally touched the semi-finished products at different process stages, inquired in detail about practical technical difficulties such as resin material formulation, texture effect presentation, and special-shaped part demolding, and were deeply impressed by Zhenyue's mature craftsmanship experience accumulated in categories including bobblehead dolls, ‌snow globes‌ and artistic home decor ornaments.

In the corporate culture exchange session, Yu Chongyang combined the company's real development cases to interpret Zhenyue's brand mission of "Delivering Chinese Culture to the World" and the long-term vision of "Making the World Fall in Love with Chinese Craftsmanship and Becoming a Globally Trusted Cultural Brand". He stated that since its establishment, Zhenyue has always practiced the core values of "Customer First, Team Collaboration, Focused Improvement, Win-Win Cooperation", and adhered to the product philosophy of "Creating Art-level Enjoyment with the Value of Crafts". For nearly 20 years, the company has continuously provided custom OEM services for hundreds of well-known global brands. From early overseas event peripherals, international top brand IP co-branded products, to today's self-designed craft works integrated with oriental aesthetic elements, the company has always maintained a balance between process precision and artistic expression, ensuring every craftwork leaving the factory features both stable quality control standards and unique cultural warmth.

This study tour also built a two-way collaboration bridge for the university-enterprise partnership. The teacher-student team from Sichuan Fine Arts Institute brought cutting-edge ideas of contemporary art creation, and put forward multiple design directions that balance creativity and manufacturability based on the material properties of resin crafts. Zhenyue, in return, opened its frontline production experience and mature supply chain capabilities, opening up the path for young art creators to turn creative drawings into physical products, so that academic artistic inspiration can truly reach the global consumer market. Many participating students said that they previously only learned theoretical knowledge of resin craftsmanship in classrooms. This factory visit, witnessing the extreme polishing of every detail in mass production, made them truly understand the practical meaning of "ingenuity" in the industrial production scenario.

As a benchmark enterprise deeply rooted in the global gift & craft track for nearly 20 years, Zhenyue Arts & Crafts has always integrated craft inheritance and cultural communication into the core context of corporate development. This university study tour is an important step for the company to practice ingenuity inheritance and promote craft talent cultivation. In the future, Zhenyue will continue to deepen industry-university-research cooperation with top domestic art academies, deeply combining the academy's creative design advantages with the company's mass production capabilities. On one hand, it will build a service platform for young Chinese craft creators to enter the global market; on the other hand, it will integrate more traditional Chinese craft cultural elements into product R&D, providing more global brand merchants with custom craft solutions that combine artistic texture and cultural connotation, so that Chinese craft products with oriental ingenuity warmth can continuously reach a broader global market