Zhenyue Arts & Crafts in Quanzhou Empowers Corporate Culture Development with Mid-Autumn Festival Culture, Humanistic Management Drives High-Quality Growth in Resin Customization Industry

‌Quanzhou, Fujian, September 24, 2026‌ — On the eve of the Mid-Autumn Festival, Fujian Quanzhou Zhenyue Arts & Crafts Co., Ltd. launched a series of themed events titled "Traditional Festival Culture and Enterprise Humanistic Construction". The initiative deeply integrates the emotional core of traditional Chinese festivals into the enterprise management system. Through diverse sessions including expert lectures, value dissemination, and festival care, the company has carried out targeted training for all over 300 employees on humanistic education and the "enterprise-employee community" family philosophy, further consolidating team belonging and organizational cohesion, and injecting endogenous impetus into the enterprise's in-depth development in the global resin crafts customization track.

This event marks a key implementation of Zhenyue Arts & Crafts' long-term advancement of its corporate culture system. The company specially invited Professor Hu Zhiqing, an expert with 20 years of in-depth experience in corporate culture management, to deliver an exclusive advanced management course on corporate culture. Breaking away from the rigid framework of traditional management training, the course takes the cultural traits of "reunion, symbiosis, and common progress" of the Mid-Autumn Festival as the entry point. Combined with practical cases of humanistic development in Quanzhou's local manufacturing industry, it systematically explains the practical value of humanistic management in full-link scenarios such as production collaboration, quality control, and customer service. It guides employees to establish the awareness that "personal growth resonates with enterprise development, and post value coexists with team goals", transforming abstract cultural concepts into perceptible and actionable daily practices.

At the event site, Yu Chongyang, General Manager of Fujian Quanzhou Zhenyue Arts & Crafts Co., Ltd., officially reaffirmed and deeply interpreted the four core values that the enterprise has long adhered to: ‌Customer First, Team Collaboration, Focused Excellence, Win-Win Solidarity‌. He emphasized that the core support for Zhenyue Arts & Crafts to gain a firm foothold in the global resin crafts customization market 18 years after its establishment never comes from a single technical or production capacity advantage, but from the consistent joint efforts of all employees over the years. Distributing customized mooncakes to all employees, hosting the traditional Bobing dice game, and handing out a wide range of prizes on the occasion of the Mid-Autumn Festival is not only the enterprise's solemn acknowledgment of the hard work of every employee in front-line production, R&D, and operation positions, but also a concrete manifestation of the management philosophy of "treating employees as family". The entire event maintained a warm and harmonious atmosphere, and employees from different departments carried out cross-post communication in the festive scene, further breaking the collaboration barriers between production, R&D, cross-border operation and other links.

As an established enterprise deeply rooted in Quanzhou's resin crafts customization track, Fujian Quanzhou Zhenyue Arts & Crafts Co., Ltd. has focused on full-chain ‌resin crafts ODM/OEM‌ services for 18 years. It has built a complete system covering creative design, mold opening and prototyping, large-scale production, and compliant global delivery. It has long provided customized solutions for globally renowned brands including Disney, Walmart, The Coca-Cola Company, Universal Pictures, and Sanrio, with its products and services covering more than 180 countries and regions worldwide. While continuously expanding its business footprint, the enterprise has always regarded internal humanistic construction as a core development strategy. It uses traditional festivals as a starting point to build an employee care system, driving the dual improvement of production efficiency and service quality with cultural cohesion. At present, the enterprise has formed a benign development path of "uniting people with culture, establishing brand with quality, and global layout". In the future, it will continue to open up customized cooperation channels, and welcome enterprises and individuals with resin crafts customization needs to contact for negotiation, to jointly explore new market opportunities in the global craft cultural and creative industry.